Why digital-native media will (almost) always win
Link: Why digital-native media will (almost) always win
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This quote sums it up:
The biggest issue is not that (traditional media) can’t see the need to change, it’s that they are caught between trying to manage their existing businesses— which in most cases still produce the bulk of their revenue — and trying to create new ones.
This article is dead-on, but I will take it a step further.
In digital world, there’s always something new, shiny and exciting to play with, but it kills me to see newsrooms jump at every “new” thing, significantly increasing the load of worker bees. Chatting with friends in digital positions across the country, the problem seems to be everywhere: Consistently “improving” a CMS, adding another step in the social media process, creating new conventions every few months … sometimes it feels like newsrooms are a car Xzibit got a hold of on Pimp My Ride.
It’s easy to rail on newspapers. I think the argument exists for broadcast and cable newsrooms as well, though.
Newspapers were the first to go the way of the T-Rex because of a horrendous business model, but it won’t be long before broadcast news goes the way of print. In my opinion, what decisionmakers fail to realize 99.9 percent of the time is that people won’t pay for something they can get for free elsewhere. After a certain point, viewers don’t want to put up with new and shiny. They want quick, free and convenient.
I am not giving up hope on WAVY’s future, or CNN’s for that matter. I think the shift needs to come from within though. Focus on digital/mobile FIRST. Use what’s left (on-air, print, marketing, etc.) to accentuate your online product.
In my little brain, that’s what will make quality journalism stand the test of time.


